Wine Marketing Blog & News

While the link between wine and motorsport might not always be obvious, the timing could not be better. This month, the iconic Silverstone Circuit in Northamptonshire will celebrate the 75th anniversary of Formula One, where the very first FIA Grand Prix World Championship was held in May 1950. As it happens, 2025 is also the 25th anniversary of Bernd Mayländer’s tenure as safety card driver. Formula One is much more than cars and a track; it is a lifestyle and it’s been an honor to highlight a spirit of tradition, excitement, and ambition, and to bring Mayländer Wine to life.

Explore the robust landscape of British Wine Tasting Tours, venturing into the vibrant heart of England’s wine country. This experience showcases England’s dynamic wine scene, from the innovative vineyards of Kent to the pioneering estates across Sussex. Engage with the forefront of English winemaking, where tradition meets cutting-edge techniques. Designed for both aficionados and beginners, these tours offer a deep dive into the excellence of English wine, highlighting the distinctive characteristics and the sheer quality of local production.

Unveil the art of marketing English Rosé, where each bottle tells a unique story. Dive into how captivating narratives and authentic experiences elevate the allure of England’s finest still rosé wines, crafting a brand that resonates with hearts and palates alike.

Discover the importance of Social Media Logo Adaptation in our latest blog post, ‘Is your Branding a Little Too Square?’ Learn how to effectively tailor your logo for different platforms, ensuring your branding makes the right impact online. This guide offers practical tips and real-life examples to help you master the art of adapting your brand for social media success.”

In recent years, the English Wine Market Expansion has become a hot topic in the industry, particularly as we look beyond the cellar door. As direct-to-consumer sales are showing a downward trend, the expansion of the English wine market into off-trade and on-trade channels presents a new frontier for growth.

Online advertising allows you, as a winery, to target your ideal audience using appropriate analytics for wineries. You can define your audience by demographics, location, interests, and more, ensuring that your ads reach those most likely to become loyal customers.

Reflecting on timeless strategies while highlighting new developments. UK Fizz emerges as the go-to team, blending deep marketing expertise and a WSET level 2 certification with an authentic passion for the UK wine industry. Dive into the journey from foundational insights to today’s tailored wine marketing solutions

Explore the transformation of the UK wine industry with a focus on female leadership. Discover the pioneering spirit of women in winemaking like Madame Clicquot and the changing landscape of the wine world in the UK.