In our previous blog post, “Marketing sparkling wine for Millennial and Gen Z consumers“, we discussed the importance of targeting a growing audience in a specific age demographic, knowing that for many wine lovers, their journey begins with a simple online search. We don’t have to point out the obvious as a winery, the necessity to have a strong online presence. For many smaller wineries, the stepping stone from believing what many consider ‘FREE social media’ and the mental hurdle of paying for online advertising is a crucial step in connecting with potential customers and expanding your reach. (if you want to know more about paid advertising, don’t hesitate to contact us).
– Scott Davis
However, what truly sets successful wineries apart is their commitment to monitoring analytics and fine-tuning their online strategies.
It does not matter the size of your vineyard or bottle production; online advertising is the key to unlocking new opportunities, reaching wine lovers, and increasing sales. However, it will also be the diligent monitoring of analytics and the commitment to optimisation that will transform a good winery into a great one. By leveraging data, wineries can refine their online advertising efforts, increase efficiency, and ultimately, raise a glass to success in the digital age.
If your winery needs an introduction to paid advertising and online analytics, don’t hesitate to contact us.