As the French government prepares to spend €200m on destroying its wine,  does England have an opportunity to grow? I don’t mean grow wines; I mean develop its appreciation and knowledge of the great wines England produces in this country. Returning to England from the wine-growing region of the Okanagan Valley, British Columbia, Canada and working in the Wine Industry for Cellartek Supplies Ltd and Wines of British Columbia (formerly the British Columbia Wine Institute), we have spent considerable time the last two years exploring the UK’s towns, cities, restaurants, and bars, sampling as many local wines as possible. We have been intrigued by the British wine culture, its perception, and consumer education, or may I be bold enough to say – lack of it. There is so much room to develop the reach, respect, and consumption of the fantastic wines that are produced in this country.
“There is so much room to develop the reach, respect and consumption of fantastic English wines that apre produced in this country”
– Scott Davis
I would love to request the UK government spend €200m on raising the profile of British Wines, but it is up to the UK public to change its attitude towards English wines. For a simple start, try them for the first time or try them again; wines change every season (to some, this fact may be shocking).
 France’s per capita wine consumption was around 42 litres per person per year, which made it one of the top wine-consuming countries in the world